How to Choose Between 3D Modeling and 360° Capture?

One of our clients' most frequent questions: should you choose 3D modeling or 360° capture? **3D Modeling** is ideal when the space doesn't yet physically exist (off-plan projects, renovations, prototypes). It offers total customization freedom and creates 'perfect' visuals. **360° Capture** is perfect for existing spaces you want to document or promote with authenticity. It's faster to produce and conveys a sense of raw reality. Our recommendation: combine both for maximum impact.